Designing for Generation Z
There are a couple of simple rules to keep in mind when designing for this
generation. Firstly, it needs to be fast. With so many other offerings they can choose to spend their
attention on, there is absolutely no chance they will stick around for an experience that doesn’t load
quickly. Secondly, They’re digital natives. Since they have been immersed in it since birth they see tech
as a necessary tool and not just a modern convenience. Because of this Gen Z is way ahead of past
generations in terms of exposure to visuals and advertisements.
Purpose
To compare usability, satisfaction, and sentiments across three versions of a
free online practice test (DMV.ORG vs. Driving-test.org vs. CA DMV.gov). Identify any potential
opportunities and room for improvement for DMV.ORG practice tests moving forward.
Participants
We interviewed a total of five participants that were planning on taking
their driver's license written exam within the next month or had taken it within the past month
from Generation Z.
Scenario
You're a California resident preparing to take the written test for your
driver's license. You want to find a free online practice test that will help you prepare for the
CA DMV test. You'll be asked to visit 3 different versions of the test, you do not need to complete
each one. Answer enough questions to get a feel for the format and to decide what you like and dislike
about each one.
